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众品文化

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品牌内涵

ROULEICHANYELIANZHENGHESHANG

ZIRANCHANYELIAN、ZIRANHAOCHANPIN

FUZERENDEQIYEGONGMIN

CHENGJIUJIAZHIDESHIYEPINGTAI

 

众品商标由三个环构成,寓意众品的核心竞争力由三部分组成——比对手快半步的学习能力;比对手快半步的超前理念;比对手快半步的执行力。

二八杠SANGEXIANGXINGDE“REN”ZUCHENGHANZI“ZHONG”,YUYIZHONGPINYIFUWUDAZHONGWEIJIREN,SHIKEBUWANGZIJIJIANFUDESHEHUISHIMING——JIJINGXINSHENGCHANBIAOZHUNHUA、GUIGEHUA、GAOPINZHIDECHANPIN,YOUZHELIDAZAOZHUANYEHUA、ZHIYEHUA、GUOJIHUADEGAOSUZHIRENCAITUANDUI。

二八杠SANGEXIANGXINGDE“KOU”ZUCHENGHANZI“PIN”,YUYIZHONGPINDECHANPINJIEGOU――YOULENGXIANROUZHIPIN、ROUZHIPINHEGUOSHUCHANPINSANLEICHANPINGOUCHENG。

SAN“REN”WEI“ZHONG”,SAN“KOU”WEI“PIN”,SAN“REN”SAN“KOU”,YUYIZHONGPINDEFENXIANGWENHUA――CHUANGZAOJIAZHI,CHENGJIUYUANGONG,HUIBAOSHEHUI,BAOXIAOGUOJIA;

二八杠“ZHONGPIN”ERZIYOUQUZHIYU《CHAJING》――“DUPINDESHEN,DUIPINDEQU,ZHONGPINDEHUI”,YUYIZHONGPINKAIFANGDEZIYUANZHENGHELINIAN――BUZAIYUYONGYOUDUOSHAO,ERZAIYUNENGZHENGHEDUOSHAO;

ZHENGGETUANWEIHONGSE,XIANGZHENGRELIE、ZHENGQI、PINBOHELIXIANG,YUYIQIYECHONGMANFENGFUDEXIANGXIANGLI、CHUANGZAOLIHEQIANGDADEJINGZHENGLI。

董事长喝干大半碗洗碗水

二八杠4YUE2RIZHONGWU12DIANBANZUOYOU,DONGSHIZHANGZHUXIANFUHEPINGUANBUFUBUZHANGGUOGENGRUIYITONGDAOSHIYEYUANZHIGONGCANTINGJIANCHAYINSHIWEISHENGGONGZUO。 DANGTAMENYITONGZOUDAOXIWANTAIDESHIHOU,YIWEICHUISHIBANDENVYUANGONGZHENGZAIXIWAN。ZHUZONGJUJINGHUISHENDIKANLEYIHUIER,TURANZHIZHEXIDISIBIANDESHUITONGWENDAO:“ZUIHOUYIBIANXIWANSHUINENGHEMA?”“XIWANSHUIZAHUI...

背书的故事

2005NIAN4YUE10RI,BEIJINGHAISHIYIGECHUNHANLIAOQIAODERIZI,YIGEQINGSHOUDESHENYINGBULVCONGCONGDEZOUJINBEIJINGJICHANG。TAZHANXIALAI,TAIWANKANKANSHIJIAN,LIFEIJIQIFEIHAIYOUDAGAIBANXIAOSHI。HUANGUSIZHOU,XIGUANXINGDECHAOYOUSHUDEDIFANGZOUQU。CHUQULINLANGMANMUDELIUXINGZHOUKAN,TABEIYIBEN《YINGZAIPINGTAI》XIYIN。TAWANQUANCHENJINZAISHUZHONG,SHIJIANFANGFOJINGZHI,SHUZHONGDEDAOLIDOUNEIMESICENGXIANGSHI,NEI...

朱总的办公室

WAIBUKERENYAOXIANGZAIZHONGPINJITUANXINGZHENGLOUSHANGZHAODAODONGSHIZHANGZHUXIANFUDEBANGONGSHI,RUGUOMEIYOUGONGSIYUANGONGDAILING,XUYAOPOFEIYIFANZHOUZHE,ZHEIBUSHIZHONGPINJITUANDEXINGZHENGLOUQUYOUTONGJING,ZHONGPINJITUANDEXINGZHENGLOUSHIZEHENJIANYUE,JIANYUEDESICENG。 ZHEIYIQIEDOUHENJIANDAN,YINWEIZHONGPINJITUANDONGSHIZHANGDEBANGONGSHIJINCONG“WAIBIAO”XINGSHISHANGLAIKAN,YUGONGSIQITABUMENMEIYOUYIDIAN...

只有在众品、只有在这个大家庭里,...

二八杠2010NIAN6YUE20RIXIAWU,ZHUZONGZAIZHUMADIANZHONGPINJIEDAIWANYIGEKAOCHATUANHOU,LINSHIZHAOKAIGUANLIRENYUANHUIYI,ZAIHUIYISHANGZHUZONGTICHUMINGQUEYAOQIU。 GUANLIRENYUANBIXUQIESHIGUANZHUYUANGONGDEYEYUSHENGHUO,YOUQISHI80HOUYUANGONGDEXUEXISHENGHUOWENTI,YIZHIDUGUANLIQIGONGZUOXINGWEI,GENGZHONGYAODESHIYIRENXINGHUAGUANXINQISHENGHUO。RANGYUANGONGGANSHOUDAOGUANLIZHEDEWENNUAN,TIHUIDAOZHONGPINDAJIATINGDEWENNUAN、...

这个冬天不太冷

二八杠2009NIAN11YUE,HENANTIANQITUBIAN,BEIFENGJIAZHEDAXUEHUXIAOERZHI,QIWENJIJUXIAJIANG,TIANQIBIANHUAZHIKUAIRANGCHUMENZAIWAIDERENQUNLAIBUJIZHUNBEIHUIJIANAGUODONGDEMIANYI、BEIZI。YUANZAIZHENGZHOUSHANGYEGONGSISHANGBANDERENHAISHIYIGEBEIZI。DAXUEDEBUQIERZHIRAOLUANLETAMENDEZHENGCHANGSHENGHUO。 RANER,ZHEIGEDONGTIANZAIFANKAI、LIUZHANYINGDEXINLIQUESHIZHONGNUANYANGYANGDE。DUITAMENLAISHUO,ZHEIGEDONGTIANBUTAILENG...